This is absolutely fantastic. A company of this size and reputation changing its top-selling products branding colors to raise awareness is a huge initiative to show the world that they really care. I would pick Coke over Pepsi any day, but that they’re doing this just confirms my loyalty to the brand even more.
I can’t wait to go out and grab a can of the new branding! 🙂 Hopefully, they’ll also change the colors on those tiny glass bottles, so I can save one into my collection.
- Coke cans go white for the holidays, with polar bears (usatoday.com)
- On Thin Ice: The Future of the Polar Bear (climateofourfuture.wordpress.com)